A blog is an effective tool for managing the public relations of your company. It can be considered a “digital office” and is a reference point alternate to the official site that allows your company to show its direct presence on the New Web territory.

From its blog, your company can achieve a real communication with your clients, thanks to the authority and speed that only this communication method can provide to your messages. Through the blog you can, for instance, make instant corrections to misleading information on your products or activities and publish the right data, instead of replying on different forums using a reference web address.
In this way, you loyalize your clients and keep them informed by regularly publishing new contents. You can also take part in online chats, listening to your clients’ demands and desires.

A blog is an essential tool for transmitting a message of openness and proximity to your clients and stakeholders, simply and quickly

Speakage develops corporate and personal blogs, provided with all the most advanced features: ability to create, display and manage categories and tags, automatic embedding for multimedia pictures, RSS feed and the ability to publish contents directly from your cell phone, among other options.

Moreover, Speakage offers you the exclusive possibility to integrate the SpeakageLine system, for publishing audio, video and photo messages directly from cell phones.

Features

Features: Blogroll: list of links to related sites or sites with important contents. Contacts: for contacting the blog’s author. Links to an e-mail address or a form to be completed. About me/us: page introducing the author. Categories: list of categories for classifying the different posts. Tags: keywords that define the subject of a post. They can be displayed as a list or as a “tag cloud”. Search: it allows the user to search the blog and its posts for terms and keywords. Archive: brief summary of all the posts in the blog. It provides the user with a display sorted by date. RSS Feed: format for distributing contents on the web. It allows the readers to register to the blog in order to read the updates. Calendar: clickable built-in calendar. Mailing List: registration form for an eventual mailing list. Polls: plugin for allowing the readers to answer to small multiple-choice polls. Widget news: widget for inserting news from reliable sources in the blog, selected by the author. Embedded Video Plugin: for inserting videos and films in the blog. Google Maps: Google Maps API for inserting simple geographic information in the site. Training for use The blog is the company’s second home A place where you can provide authoritative responses to eventual critiques, allowing also the manager to make his/her own identity more real to the clients. 80 % of the blogs are not used properly or simply abandoned within the first months. It is very important to use it properly. To open it, you just need a few days, but you need to be persistent and to understand the format in order to administrate your blog.. Speakage provides a training course for using the blog and understanding its context. Edo Passarella www.edopassarella.com

Examples: Costantino della Gherardesca www.dellagherardesca.com Elena Di Cioccio www.elenadicioccio.com L'aura www.l-aura.com