|
A Social Network is a place where users create their own profiles and are able to add contacts, talk to them, interact and enter into discussions. From the point of view of your communications, this is a key place for spreading your marketing messages, due to its strong potentiality to gather users and cause word-of-mouth effects not likely to take place by other means. The most important advantage that your company can get from its own Social Network is that of being able to listen, learn and gather information useful for future marketing actions.  | This meta place can actually provide you with an accurate depiction of the habits, desires and ideas of people that usually visit it, creating fashion styles, characters and trends that are also reflected in consumption. By owning its corporate Social Network, your company can host conversations and collect the dialogue in the best way but, most important, at a place that you proposed, allowing people interested in your products to gather around them. You will have these people e-mail addresses, as well as other key information for marketing activities. Having your own space on a third-party Social Network such as Facebook may be of some use as a general marketing & communication activity, but it doesn’t allow you to contact users freely, since they are “not yours”. In fact, profiles and membership are property of the company that owns the Social Network (e.g. Facebook). Most third-party Social Network will not provide you complete freedom of action in relation to the users (for instance, in Facebook, the number of friends that can be contacted at the same time is limited). Speakage develops social network platforms that integrate the best features of the most renowned platforms. Moreover, every feature is customizable, with the purpose of fulfilling our clients’ most particular needs. Main features - Complete creation of user accounts
- Personal site with pictures/video/texts
- Links between users (friends)
- Common interests can be shared
- Lifestreaming
|
|